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Monetization has been an issue from the very start of online dating

Monetization has been an issue from the very start of online dating

The average user spends 90 minutes on a dating app every day, the potential for revenue is huge but so are the risks.Here are some established ways of earning from a dating app:

Subscription Model: The model entails high-quality features at a monthly, quarterly or yearly basis.FLOH is based on a subscription model and matches users with specific users as per their choice.It guarantees at least 10 one on one introductions.

Freemium: Several apps, the biggest being Tinder use a freemium revenue model. All basic services are free, premium services are available only to the customers who have paid for them.Tinder, for instance, provides Tinder Plus service that enables unlimited matches and going back on the profile you’ve already swiped left on.

Gifts: Integrated gift sending facilities can also be a viable revenue model. Gifts like flowers, chocolates and greeting cards can be provided for a fee.

Advertising: Advertising can be a risk for dating apps are given the competition. Users tend to be averse to repeated ads showing up and will soon uninstall.However, subtle ads that are un-interrupting can be used.

Third Party Services: Dating apps can involve services that allow booking taxis or booking a table with special offers and even movie date facilitators.

The mind-blowing features of dating apps like Tinder are a visible result of hours of hard work put into development and the many tools tested and applied.An app’s performance is its best asset and thus best technologies and teams should be put to work behind it.EB team has been a market leader in developing apps that have not only been award winners but have also raised thousands of dollars in funding from global giants.

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